Digital Marketing Insights

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Google Marketing Statistics

  • People who click on ads are 50% more likely to make a purchase. (Source)

  • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent. (Source)

  • 65% of small-to-midsized businesses have a digital marketing campaign. (Source)

  • 1 in 4 local searches result in a purchase. (Source)

  • 90% of consumers say ads influence their purchase decisions. (Source)

  • 91% of webpages get 0 organic traffic from Google. (Source)

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 Facebook Marketing Statistics

  • 1.62 Billion people visit Facebook Daily (Source)

  • The Average cost per click for a Facebook Ad is only $1.72 (Source)

  • The Average Facebook user spends 58.5 minutes daily. (Source)

  • The average cost-per-thousand-views on Facebook is $11.20 (Source)

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 Digital Marketing Statistics

  • Nearly half of all US small businesses don’t have a website. (Source)

  • 55% of buyers do research via social media. (IBM)

  • 90 % of searchers haven’t made their mind up about a brand before starting their search. (Source)

  • 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Source)

  • 5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)